Review: Aragon’s, Ludlow

[singlepic id=48 w=320 h=240 float=right]You can divide people into two groups: those who like dividing everything into two groups, and those that don’t. Yes, I’m firmly in the first category. So…

I reckon you can divide cafes into two groups: those that are run by people who love food, and those that are run by people who want to make a living and can see that people require lunch and snacks. And there are definitely some key indicators you can use to identify which group a café falls into. It’s nothing as obvious as “the food is better”. Here’s my ready reckoner to help identify when you’re in a café that doesn’t give a stuff about food:

  1. Apple juice. If it looks and smells like cat wee, and was obviously pressed out of concentrate from the EU apple mountain and sold in a cash and carry, you know they don’t care.
  2. Pepper. When you have a little pot of sneeze-powder on your table, and nothing to get freshly ground black pepper out of
  3. SOS salad with everything. Same Old Stuff salad; lettuce, red & green pepper, tomato, cucumber. Usually with gloopy vinaigrette.
  4. Squirty cream. The only valid use of squirty cream is sexy bedroom hijinks. Put it anywhere near food and you’re in my bad books.

See? It’s all about basic choices, not the quality of the cooking itself. That said, in general terms you’d be lucky to get really good food at café that doesn’t care, and you can count yourself unlucky to be served rubbish by one that does.

In Ludlow I’d definitely put Aragon’s in the don’t-care category. The cat-pee apple juice was our first clue. My pot of tea was weak as dishwater and tasted like it. And Maureen’s panini came with prime SOS salad. So it was no real surprise that the steak in her panini was over-cooked and the filling generally niggardly and unbalanced. I had the Sunday roast; the beef was cooked to a uniform allotment-dirt brown and it was served with serially over-boiled vegetables. You’ve got to boil fairly vigorously to get round carrot slices floppy. Almost criminally, the beef was actually of very good quality and likely from a local butcher.

Which brings me to the “local produce” label. These days that label is about the easiest thing to stick on a sign or a menu and imply that you love food and care about what you’re serving. But it don’t mean beans, so don’t trust it.

I ought to feel guilty about giving Aragon’s such a slating when our lunch was at least essentially edible and didn’t cost the earth. But I don’t. Not when there are two other cafes in Ludlow that I can name without blinking (Green Café, French Pantry) who serve lunches in exactly the same price range that are immeasurably better. And they stock proper apple juice and even make a decent cup of tea.

So come on Aragon’s, up your game. You can actually save a bit of money by taking the roast out of the oven a bit earlier and halving the time you spend tormenting your veggies. Unfortunately, you’re nicely situated right on the main square of a popular little tourist town and I suspect you don’t really care.

UPDATE: check out the comments – more people have written to defend Aragon’s than any other review on my blog, so I may very well have had an unlucky visit. Give ’em a try! If nothing else they’re a local independent restaurant in a small town.
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    • Dan on 30 January 2013 at 11:45 pm
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    Breakfast is the best in Ludlow though, if not the region & the staff are the best .
    (try getting a table there Saturdays)

    1. That’s interesting to hear. Living here, we don’t often go out for breakfast and the few times we have I haven’t found anywhere I’d go back to. Might give Aragons a try next time!

    • mike on 4 April 2013 at 6:27 pm
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    Extremely family friendly, good considerate staff, excellent breakfast.

    • Julie O'Connor on 21 December 2013 at 4:23 pm
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    My husband and I live in Ludlow and have eaten in Aragon’s at least once a week for about 3 months now. I couldn’t disagree with you views about Aragon’s more and frankly if you have based your review on just the one visit ten I think you are being very unfair. The serve the best breakfast in Ludlow and we have found their Sunday lunch excellent. Their vegetables are cooked ‘medium’ not sloppy or rock hard and their roast potatoes are not deep fried like many these days but oven roasted, soft and fluffy in the middle, golden brown and crisp on the outside. I can only assume that the day you went their regular chef was off sick or something so perhaps you should try it again.

    1. Hi Julie. This is why comments like yours are invaluable! Any restaurant critic (blogger or professional) simply doesn’t have the time to visit a restaurant several times and take an “average” review, so we almost always have to write based on one visit. I’d argue this is fair: consistency is REALLY important for restaurants. I don’t know if you’ve had this experience, but several times I’ve had a meal somewhere and really enjoyed it, then enthusiastically taken friends or family to the same place for a special treat… only to get poor service or terrible food. Or, much more commonly, I’ve gone to a restaurant because it has lots of good reviews… but then had an awful meal on my visit.

      The very best restaurants are consistently good. Still, it’s great that this Aragon’s review has a couple of dissenting comments on it now. That makes me want to go back and give ’em another try.

        • karen Shillam on 6 July 2015 at 2:18 pm
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        Never once had a poor meal there, your “review” was very sarcastic [the lowest form of wit!] and despite the fact you think you have a career as a comedian,don’t give up the day Job, the staff are friendly and polite, the food has always been very good on our many visits, as pointed out in other reviews try getting a table on a Saturday, the breakfasts are excellent, and i have had everything from a sandwich to a
        full cooked hot meal, the cakes are all home made and gluten free options are also available, i always recommend Aragons to anyone visiting lovely Ludlow, and will continue to do so.

    • Amanda on 2 December 2014 at 6:13 pm
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    That actually made my blood boil reading Matthew’s review. I always take visitors to Aragons and they are always so impressed. Their pizzas are amazing and done to perfection. Their food is most certainly from Ludlow- the greengrocer is about 2 steps away and the greengrocer’s food is definitely local. I have never heard a negative comment about Aragons, their staff or their food.

    1. Ah well, I can only review what I was served! But you’re the second person now to comment to this effect, so I must definitely re-visit and update my review. Just to correct one misunderstanding: I certainly didn’t mean to suggest they were lying about their food being local, I was making the point that “local food” is a label used very frequently these days but it doesn’t always mean “good food”.

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